BEBE.COM

Bebe.com was an iconic brand from the 90’s that needed a refresh. My efforts were to help find a new tone, voice, and perspective to elevate and bridge the gap into cultural relevance.

Creative Direction for Fall 23 launch. All encompassing pre-post production, web re-design/launch, graphic design, video, email & social.

UX

This collection marked the launch of a new digital website. Months of planning and design resulted in an updated layout to all landing pages, while still curating a modernized shopping experience.

Full redesign from home page, PDP, PLP, menu options and more for desktop and mobile.

Video treatments

Used across the board on all digital platforms via web, social & paid media.

Email treatments

Campaign Shoot

Social Content

Sampler of videos featuring product details and BTS. With a newly launched account solely focused on organic growth.